Search engine optimisation

Having your website listed on the first page of results when someone searches for your products or services is the most effective way to get the right visitors to your website.

Unfortunately search engines are far from accurate when selecting which websites to include in their results. However, it is possible to give the search engines a helping hand and improve your ranking.

Search engine placement is partly dependent on the structure of your website and needs to be taken into account when designing your site. This is an important design element which is often overlooked by designers who don't always appreciate marketing imperatives appropriate to your business.

Search engine optimisation is the act of making one’s website content more search engine friendly to make it rank higher. We specialise in the optimisation of websites in competitive markets. We will research your keywords and optimize your site based on the most searched keywords in your industry and drive relevant traffic to your site via the major search engines and directories.

An examples from one of our clients

http://www.jamieshore.co.uk
This is a soccer school for kids. Look at the results the site has on google, msn, yahoo and lycos.

Paid inclusion

There is another way to see your site in the search results. Paid inclusion can be used to instantly place your site in the search results, you then pay for every visitor it generates.

Depending on the nature of your products or services, paid inclusion may or may not be viable for your site. We will always provide you with information from our tailored research before advising you on a Paid Inclusion campaign. This includes:

• the average number of people searching your products or services
• the level of competition for paid inclusion results
• the likely cost implications and the potential return on investment.

If you are interested in exploring paid inclusion advertising further, please contact us for your free quote.